FOR YEARS, THE VALUE OF PUBLISHING CATALOGS HAS BEEN growing, along with paid streaming. Now, even amid the economic uncertainty of the pandemic, investors are buying due to historically low interest rates, creators who need to compensate for revenue they usually make on tour and the prospect of tax changes (see story, page 24). On Dec. 3, Billboard Pro will host a Spotlight event — a day of panels, presentations and insights — with guests including Primary Wave founder/CEO Larry Mestel, plus an interview with Merck Mercuriadis, the founder of Hipgnosis Songs Fund, the public company behind some of the biggest deals. Along with it, Billboard Pro will offer a Deep Dive on the subject — available Nov. 30 at billboard.com/deep-dive — with information on how to sell rights…
