In August 2013, Josh Mendez was at a barbershop in Kissimmee, Fla., just south of Orlando, when he heard Justin Quiles playing on the stereo. He couldn’t understand what the young reggaetonero was singing, but he liked the melodies. He called his father, Rich Mendez, a former car-dealership owner who founded the Rich Music label in 2007, and they scheduled a recording session with Quiles later that day. “We didn’t have money,” recalls Rich, so they sold their cars, gave Quiles a $10,000 advance and signed him to a recording contract. A month later, Quiles’ first single, “Orgullo,” was on the radio. Since then, Rich Music has been quiet — until now. The label has grown to 17 employees, all of whom work at the Social Hive, its Miami-based…
