“There’s definitely a lot more collaboration, and that’s not a bad thing,” says Claude Kelly of the industry’s current creative environment. The veteran writer — he has worked with Whitney Houston, Christina Aguilera, Britney Spears and Bruno Mars, among others — can work out “a piece of a song, send it to Los Angeles for someone to finish, then send that version to London to have it tweaked. But,” he adds, “when you start to see 10, 12, 15 names on a song, you lose sight of who really was behind the work.” In recent years, it has become common for managers — including Scooter Braun (Justin Bieber), Brock Korsan (Nicki Minaj, Drake), and Cardi B’s former manager Klenord “Shaft” Raphael, though the details of their contributions are unknown…