Marcie Allen, 45
FOUNDER/PRESIDENT, MAC PRESENTS
EXPERIENCE COUNTS Allen put together what a source says is a seven-figure deal between Khalid and North American retailer Hollister, which raised the “Young, Dumb & Broke” singer’s profile with its youthful demographic, introduced Khalid’s fashion line and even featured a philanthropic component to benefit at-risk students. MAC Presents also paired Travis Scott with Red Bull and brokered partnerships for Eminem. “We’re an experiential agency,” says Allen, who is also an adjunct professor at New York University. “We bring every idea to life.”
Jennifer Breithaupt*
GLOBAL CONSUMER CHIEF MARKETING OFFICER, CITI
JAY, BEY, EM & POST Breithaupt says her team gave Citi card members exclusive access to over 600 R&B and hip-hop shows, including performances by Jay-Z, Beyoncé, Post Malone, Logic, Eminem,…