TONY W. SAL HAS joined Maverick, the management consortium that’s home to Guy Oseary (Madonna, U2), Larry Rudolph (Britney Spears, Miley Cyrus), Cortez Bryant and Gee Roberson (Lil Wayne, Nicki Minaj) and Ron Laffitte (Pharrell Williams, OneRepublic), among four others, in a new 50-50 partnership.
Operating under the name SAL&CO/Maverick, the 36-year-old Sal, who emigrated from Lebanon to Canada at age 15, will maintain his Los Angeles- and Toronto-based staff and bring with him a roster that includes The Weeknd (co-managed by Amir “Cash” Esmailian, who is not involved in the Maverick deal), Belly and Massari, as well as producersongwriters DaHeala, Dannyboy, Ben Billions and Breyan Isaac.
The advantage to joining forces, says Roberson, is “the natural synergy between all the partners — it’s a true dynamic of like-minded individuals…