When “Move That Dope,” the latest single from Epic Records rapper Future, was released in March, its drug-chase music video got big play on YouTube and Vevo. But Epic’s real marketing coup was a retro-styled Internet video game that put players behind the wheel of a car, a la Grand Theft Auto, and challenged them to move their own dope while evading the police.
In its first 10 days, the free Move That Dope game, created by a firm called The Uprising Creative, ignited on Twitter and in the blogosphere. The game racked up 38,000 unique views and, through a link where players download the single, helped fuel 11,000 sales, according to Nielsen SoundScan (a gain of 83 percent from the previous week). More importantly for Epic, which is trying…