CHAIRMAN/CHIEF CREATIVE OF FICER , JOHN VARVATOS ENTERPRISES; PR ESIDENT , JOHN VARVATOS RECORDS
ASK JOHN VARVATOS TO pinpoint the moment when his obsession with fashion and music began, and he’ll show you a photo of The Stooges taken in 1970. “It was all hippies before these guys,” says the Detroit native. “They showed up wearing motorcycle jackets, ripped jeans, aviators ... nobody looked like them at the time.”
The image’s backdrop, a pastiche of Asian rugs and rustic wood, bears an uncanny resemblance to the 2,500-squarefoot showroom in New York’s Flatiron District where, for the past 15 years, Varvatos has helmed his rock’n’roll-rooted menswear empire, which spans 21 stores globally and averages a reported $250 million in sales annually. Questlove, Ringo Starr and, as fate would have it, Iggy…