In high school, Chance the Rapper was the kid with the backpack full of CDs, foisting his latest mixtape on unsuspecting classmates. Now he plays coy in meetings with major labels, biding his time while big numbers and grand schemes are discussed casually over pizza. On April 30, his newest release Acid Rap was downloaded 50,000 times overnight, according to his team. But even before then, the emergent rapper from Chicago had already flown to New York and Los Angeles at the behest of Columbia, Republic, Def Jam, RCA, Atlantic, Interscope, Shady and Capitol, among others. In Austin during South by Southwest (SXSW), Lyor Cohen reached out.
“I don’t really like meetings. I like recording and performing music,” says 20-yearold Chance, born Chancelor Bennett. “But I need to set myself…