For the second year in a row, Don Omar leads the list of finalists for the Billboard Latin Music Awards, garnering 18 nods, two more than in 2012.
His sustained popularity underscores the increasing importance of digital business to Latin music in general and Don Omar’s pull within that realm: He’s a finalist in every digital category, including social artist, streaming song, digital song (where he competes against himself) and streaming artist of the year.
The awards honor the most popular albums, songs and performers in Latin music, as determined by the sales, radio airplay, streaming and social data that inform Billboard’s weekly charts during a one-year period (this year’s spanned Feb. 4, 2012-Jan. 26, 2013).
But Don Omar’s encore, coupled with the names of most other big finalists—Romeo Santos,…