ON JULY 29, THE WINDISH AGENCY, long the leading independent booking firm in the United States, confirmed its deal to partner with Paradigm Talent Agency. It’s a pact that heightens Windish’s competitive edge with greater resources and increased opportunities for agents and clients, while bolstering Paradigm’s growing music division in the indie rock and electronic space.
On the other hand, the merger further depletes the ranks of boutique booking agencies, which are fighting to keep clients as major agencies dangle advantages that ultimately won over Windish.
Among the acts Paradigm’s new partner brings to the stable are Lorde, Alt-J, Diplo, The War on Drugs, The xx, Tove Lo, recent signee Big Boi and more than 700 others, along with 30 agents.
Financial details were not disclosed, but founder Tom Windish,…