In China, when beef is mentioned, people normally think of Inner Mongolia Autonomous Region in the north, where the lush extensive prairies provide the best feed for cattle. Conversely, when Chongqing, a municipality in southwest China, is mentioned, spicy hotpot is one of the first things that come to mind. It is difficult to relate beef cattle to mountainous Chongqing whose red soil is not conducive to growing grass.
Yet Fengdu, a county in Chongqing, has become a core area for rearing beef cattle, forming a full industrial chain that has integrated feed production, ecological breeding, deep processing, research and development, and marketing. The local government envisions that by 2020, the number of cattle heads raised in Fengdu will reach 400,000 and the output value of the entire industry will…