Don’t be a hostage to fortune. Just because you’re delighted your new spaniel puppy has mastered a) sitting on command, b) walking to heel, and c) not lavishly defecating into your high-tops, probably best not to rock up on national radio declaring she’ll be the first canine chess grandmaster, and also a shoo-in for the 2028 Nobel Prize in Physics.
Underpromise, overdeliver, that’s what we’re saying. Advice sadly not heeded by Maserati at the launch of the Ghibli in 2013, where the ever optimistic Italians announced this would be the car to boost their UK sales by literally ONE THOUSAND PER CENT.
Yep, tenfold. In 2012, Maser shifted a paltry 300 cars in the UK, but promised that by 2016, that figure would leap to 3,000, the coquettish Ghibli luring…
