For most, 262mph – the top speed of a ‘regular’ Chiron – would be sufficient. In the hypercar world, however, being the fastest takes on a whole new importance. It’s a fundamental selling point, and, while some of the metrics driving purchases are subjective, being the fastest is binary. In recent years, the battle to claim the title between SSC (256.18mph two-way average, 2007) Hennessey (270.49mph two-way average, 2013) and Koenigsegg (284.55 vmax, 277.87 two-way average, 2017) has brought the record within touching distance of the mythical 300mph. It’s also taken away Bugatti’s dominance since 2010, something the team from Molsheim is keen to redress.
“Being the fastest is not the right expression,” says Stefan Ellrott, head of development for Bugatti. “Moving boundaries would be better. Bugatti is known for…