Love them or hate them, but fashionfocused bikes are here to stay. Why? Because, like it or not, we’re living in the post-performance era, where speed is trumped by style. For many, it’s not about how quickly you reach your destination, but the size of your grin getting there. And let’s face it, speeding these days just lands you in jail.
For emerging buyers of this belief, it’s about enjoying your bike, personalised by you. That’s right, custom bikes — as in the new wave of bobbers, choppers, cafe racers, scramblers, brats and trackers — and all are as individual as their creators.
The popularity of today’s custom bike scene has exploded across the globe and there’s very much a culture and industry supporting it and thriving from it. Think…