Let’s be real, we all know global manufacturing needs to shift from›,“a take-make-waste” model to more sustainable, longer lasting, repairable, recyclable product design. As it stands, most of the materials – roughly 80% – used when manufacturers make pretty much anything, including bikes, end up in landfill, incinerators, or (unfortunately) our natural environment. We take finite resources, use them for a small amount of time, throw them out, and buy the next, best, shiniest thing. While we do recycle some materials,it’s probably less than you think. Thankfully many manufacturers have decided that this is a missed opportunity to keep products, materials, and resources in circulation.
There are a few trailblazers (pun intended?) in the bicycle industry that are unlocking a new frontier of creativity in product design to address some…