AS IT HEADS towards its 2023 centenary, BMW Motorrad continues to be the largest European manufacturer of premium motorcycles and scooters. In 2020, despite Covid constraints, it delivered 169,272 products to customers worldwide. Amazingly, only a slight reduction compared to its ninth successive record year in 2019, when it delivered 175,162.
Dr. Markus Schramm, 57, took over as CEO of BMW Motorrad in May 2018, having been with BMW AG since 1991, and was previously responsible for Corporate and Product Strategy Planning for the entire BMW Group.
Schramm is an ardent longtime motorcyclist with a hands-on approach to supervising model development, so the chance to listen to him before joining him on the road aboard the new R 18 B gave a useful snapshot of BMW Motorrad’s current status, and pointers…