The NAMM (National Association of Music Merchants) Show is held every January in Anaheim, California. It’s where the musical instrument industry gathers to present their new offerings to dealers, distributors, media and artists.
It’s also one hell of a party, where your favourite artists are all in town to meet with their endorsement companies, play shows and just basically hang out. There are product demos in booths, signature model launches, press conferences, autograph signings, live Q&A sessions and more free promotional picks than you could lose in a year.
It’s also hard work: if you’re working at a booth, you’re on your feet from 9:30am to 6pm, all day for four days. If you’re there for meetings or as part of the media, you’re walking the length and breadth of…
