Innovation can take many forms and, due to differing circumstances, one company’s solutions will be difficult to transplant.
More so if, like the British supermarket chain Waitrose, one of two main parts of the John Lewis Partnership (JLP), it is operating in another country. Still, similarities also exist, and there is nothing distinctly Australian about seeking fleet cost savings.
Nationally and internationally, though quite big in Australian terms, Waitrose is a relative grocery and transport minnow.
It casts itself as catering for the more affluent and environmentally conscious section of its market that values ethical business practices.
In this, it has a vested interest in keeping its carbon emissions as low as possible.
That is what its customers expect and, to a point, are willing and able to pay for,…