“There’s nothing like the 4HK1 on the medium-duty truck market today” It is unfair, inaccurate and no doubt cynical, but the occasional inference that light- and medium-duty Japanese trucks are little more than the automotive equivalents of a fridge or washing machine is, well, probably easy to understand.
For starters, they’re all cab-over and almost always just plain white, so immediate distinction of one brand from the other is, to say the least, limited.
On top of that, and unlike their heavy-duty counterparts, emotion rarely comes into the buying equation of light and medium-duty trucks. Like any fridge or washer, they’re a tool bought to do a job. Nothing more, nothing less, and while ever they keep doing that job, they’ll generally keep the customer satisfied.
However, the day…