Like all businesses, Australasian Bus & Coach (ABC) is not standing still as we seek to survive and thrive in a rapidly changing market.
Our monthly print magazine remains Australia’s largest-circulating and most-read bus and coach industry title, with an audited circulation of 3,903 copies per issue as at March 2016. The bi-monthly Coach & Bus Today (CBT) magazine does not participate in the official industry audit process.
But, at the same time, ABC’s digital audience is exploding, with BusNews.com.au averaging almost 13,000 unique visitors a month in the period January-August 2016, up 104 per cent on the previous corresponding period of 2015. Truckandbus.net.au, the digital platform of CBT and sister trucking title Transport & Trucking Today, claims average monthly UBs of 4466 – 45 per cent of which are…