The 2017 Bus Industry Confederation Annual Conference in Hobart was well attended and saw a huge number of speakers give presentations mostly based around the concept of Mobility as a Service (MaaS).
MaaS puts users at the core of transport services, offering them tailor-made mobility solutions based on their individual needs.
This whole concept seems a world apart from what bus operators have traditionally done, which is to identify one set route that will be of use to the majority of people.
Twenty years ago, bus operators would have struggled to identify where demand for services are without doing some serious homework, but with the availability of so much information online that’s no longer the case. Moreover, they would not have had the technology to respond to this demand, even…