Blake McDaniel and her husband Travis didn’t know what to expect when they began their Etsy store, Rooted and Grounded, after moving to Georgia one year ago. “When we first started, we had the idea to make signs that just inspired you when you walked by,” Blake says. “It’s sort of surreal, for the shop to have grown this quickly.”
The family-owned business focuses on bringing familial warmth to people’s homes. “When I think of decorating, I think of encouraging my family with Scripture or a quote that will encourage them throughout the day,” Blake says.
What sets their shop apart is its dedication to a heartfelt, quality product. Blake and Travis make each sign from scratch in Tyrone, Georgia. “I think it’s important to buy American-made because you’re supporting…