At the turn of the 20th century, photography had been around for a fair while. But, if you can imagine only ever seeing the landscapes and vista of a country in black & white, it must have been quite the revelation when colour imagery was pioneered.
Suddenly, a dazzling array of blues, greens, and indeed all the colours of the rainbow, gave a much more vivid and realistic view on what a place really looked like. If you were in the business of selling holidays and tours, that must have been quite the improvement on the pictures of old.
A quote which sums this up perfectly comes from George Robert Sims, writing in London in colour photography, published by The Photochrom Co. Ltd, in around 1900. He said, ‘For he…