FUJIFILM stunned Photokina 2016 by announcing the development of a medium-format camera system called GFX. The mirrorless GFX 50S camera, expected out in ‘early 2017’, will feature a Fuji-designed 51.4-million-pixel, G-format imaging sensor measuring 43.8x32.9mm. The sensor can be adapted to various ratios including 4:3, 3:2, 1:1, 4:5, 6:7 and 6:17.
Theo Georghiades, general manager for electronic imaging at Fujifilm UK, told AP: ‘The last five years with X series has been a phenomenal evolution for us, but we wanted to bring out another system to complement what we have already achieved.
‘Bringing out a full-frame camera would probably cannibalise what we have already done, but we wanted to take it on to the next level in terms of image quality.’
One of the benefits of removing the mirror is…