DESPITE a high street slump and economic uncertainty, Jessops is investing in new store openings and refurbishments, with £1.8 million spent on ‘intelligent improvements' in the past 12 months. Peter Jones of Dragons’ Den fame is a major investor in Jessops, and recently opened a new concept store at 145 Oxford Street in London. As well as selling cameras and printing images, a key strategy for 2019 is the provision of creativity corners, where customers can make photo gifts, discover scrapbooking and get other creative ideas from specialist staff called ‘Photosmiths'.
‘People ask me, what is the reason for investing right now, but actually, retail's been tough for quite a few years,' Jones told AP during an exclusive interview. ‘We've spent six months looking into how to bring more people…
