William Helburn: Mid-Century Fashion and Advertising Photography
Edited by Robert Lilly and Lois Allen Lilly, Thames & Hudson, £39.95, hardback, 224 pages, ISBN 978-0-500-51765-9
PICTURE yourself as a New York ad executive in the 1950s and ’60s. Your campaign requires a vivid image that will grab the attention of everyone who happens to glance its way. Who do you go to? One answer: William Helburn. Working during the revolutionary era of advertising, Helburn’s pictures featured on the covers of countless magazines including Harper’s Bazaar, Esquire, Life, Town & Country, McCall’s and Charm. Helburn could turn his lens to any subject (clothing lines, Coca Cola, whisky, cigarettes) and here for the first time we find an overview of the images that had such an impact in their day. The TV series…