The quintessential
Colorado postcard shows snow-covered slopes and rosy-cheeked skiers sipping hot cocoa. Winter, after all, is king in the Centennial State. But here’s a surprising statistic: According to the Colorado Tourism Office, 4.8 million tourists visited the state during the months of June, July, and August in 2013— about 1.1 million more than visited during January, February, and March. In fact, according to Ralf Garrison, director of Denverbased DestiMetrics, a destination-travel research company that follows resort and lodging reservation activity, summer business in Colorado has been doing better than good. “Just prior to the recession, winter and summer experienced record years,” Garrison says. “But since then, the summer market has rebounded and grown much faster than winter commerce; summer has had three record years in a row [including 2014]…
